Businesses often become known today through effective marketing. The marketing may be in the form of a regular news item or half column society news in the Sunday newspaper. The marketing may be in the form of a heart to heart talk with Mr. Brown on his prominent local television show. These are all advertising. Businesses cannot get away from the force of advertising
. If they want to make their products known in the marketplace they have to use some form of advertisement. Advertising is being more and more known as a reasonable and desirable business force. Let’s say you own a department store
. The advertising manager of the store is like the managing editor of a daily newspaper with his group of reporters regularly bringing fresh matter to his desk and the different department heads acts as the reporters.